Coined ‘Papa’ by his muse Naomi Campbell (and the inspiration behind the Maison’s recently released “Le Papa,” bag), Azzedine Alaïa was and continues to be, a legendary figure in the fashion industry. Celebrated for his breath taking, form-flattering creations and attention to artistic qualities, it's often noted that models would forgo their fees, instead preferring to be paid with the Maison’s garments, thanks to their intrinsic and invaluable allure.

Alaïa, a true classicist, had a profound understanding of the architectural nuances of the female form, the art of draping, and the masterful use of materials. His motifs transcend fleeting trends within the fashion world; his designs are crafted to enhance the essence of the body and the perennial nature that fashion and art are forever.

Perhaps unparalleled in his grasp of feminine anatomy, Alaïa's insight was rooted in both design and an intuitive understanding of what it means to be timeless.

“I am bad with the timeline. I am the age of the Pharaohs. I've erased all the dates.” - Azzedine Alaïa

The poetic essence of Alaïa's creations lies in his deep appreciation of the feminine form and his unbounded sense of expression. He was not just a couturier but a custodian of couture history and artistic heritage, reflecting his Tunisian roots and reverence for intricate patterns.

Inspired by a childhood need to express himself through artistic creation, Azzedine Alaïa began by studying sculpture at the School of Fine Arts in Tunis. At the same time, he shaped his beginnings in dressing by replicating with frightening accuracy models of Dior or Balmain dresses for his neighbours and women of the families of Tunis.