In 1972, the Madrid-based leather goods and ready-to-wear House Loewe launched its first women’s fragrance: L de Loewe. Initially designed to be sold exclusively in the House’s boutiques, the fragrance was so successful that eventually, the House began investing in international perfumery retail. In its search for excellence, Perfumes Loewe instigates a careful and exacting selection process for the ingredients which go into each of its creations, taking an average of to 15 months for the creative process.